Without a clear strategy, time and money can easily be wasted on efforts that simply look good but lack purpose. That’s why we begin by defining the impact you want to make. Are you looking to elevate your career, attract new clients, or enhance your visibility? By focusing on your end goal, we craft a strategic plan that aligns with your ambitions. From there, we reverse-engineer the steps to create a solid foundation, ensuring every action supports your objectives and propels you forward with confidence and clarity.

Outcomes

• A solid brand foundation that guides all of your marketing and sales efforts 
• Become recognizable at a glance and remembered well beyond the glance
• Cut through the noise, build trust, and drive engagement with your audience 

Every interaction is an opportunity to connect and convert. From speaking on stage to engaging online, you have to consistently deliver your message in a way that resonates with your audience. Expertise and masterful communication aren't the same. What’s the game changer? Knowing how to communicate a concise message that consistently achieves your desired outcome with your ideal audience. Your core message expresses how you give value to your audience, what sets you apart and who you are, and is one of the biggest components of attracting more buyers and closing more deals. 

Outcomes

• Define your core message with our proprietary Image Impact Analyses
• Differentiate yourself from the competition and exude confidence whether it’s a casual chat or formal presentation
• Build trust, credibility, and leave a lasting impact with every first impression
• Stay on brand and drive consistency

Let’s face it–appearance matters. And while that might sting a bit, it’s the reality. Your visual communication is just as crucial as your verbal communication when it comes to engaging with potential clients. But this isn’t just about looking good for other people, it’s about feeling good in your own skin, too. How you look and feel can influence your confidence, performance, and ultimately, your success. Don’t let clothes that don’t fit or outdated photos keep you from presenting yourself as the expert that you are. 

Outcomes

• Closet Audits: We’ll analyze what you're currently wearing (or not) and why it works (or doesn't). You'll learn the power behind proportion, structure, lines, fabric, prints and color.
• Personal Shopping: We find the pieces that suit you best, so you don’t have to.
• Style Blueprints: A customized plan that aligns with your personal and professional brand.
• Online Lookbooks: Easy reference guides to help you put together outfits effortlessly.

At this stage in the process, you’re aligned in your identity, message, and appearance. Now let’s get you out there! This is where the Image Impact Group really does the heavy lifting by inviting you into our studio to co-create video, photo, and written content with you. This ensures that when we go to market, everything the market experiences is 100% representative of you. All the foundational work is put into motion, and our team then takes over your LinkedIn management posting 20 days per month on your behalf.

Outcomes

• Leverage video and LinkedIn marketing with strategic professional support
• Receive consistent monthly content in your voice–20 thought leadership assets including video, short form content, and LinkedIn newsletters
• Increase your lead generation and ideal client attraction so your buyers are consistently coming to you.

At this point, you're showing up with confidence and you've established credibility with your ideal audience. To maintain expert status, you have to remain consistent and optimize for higher conversions. Based on the feedback from the market, we're continually refining your assets. When you start to see what resonates with your audience the most, you can adjust to create more of what they’re reacting to. Together, we’ll continue to explore what works best for you and amplify your personal brand for the best results. 

Outcomes

• Your audience is strongly connected and influenced by your brand
• Your marketing is easier because you’re extremely adept at having your core message at the tip of your tongue
• You continue to grow confidence in your appearance in-person and online
• Your business and reputation benefit from increased brand awareness, networking opportunities, referrals, higher investments, and shorter sales cycles